You don't know where to look
The people you need are spread across Reddit, forums, X and small communities. Searching them all every day isn't realistic.
Day 1 · public test · free reports open now
Find your first 10 customers.
We find real people already asking for a product like yours. Every lead links to the original post, with the date and their own words, so you can check it yourself. Then we help you write a reply worth sending.
Free during the public test. We check every link by hand and email your report within 48 hours.
✓Real, linked posts only✓From the last 30 days✓We draft, you post
Buyer signals this weekSAMPLE
23 peopleasking for a product like yours
ALL LINKEDREDDIT · r/SaaS2 days ago
Is there a lighter tool for this? Everything I've tried is priced for enterprise.
FIT 92Open post ↗
INDIE HACKERS4 days ago
We've outgrown spreadsheets for this. What are other small teams using?
FIT 85Open post ↗
HACKER NEWS6 days ago
Ask HN: how do you handle this without paying for three separate tools?
FIT 78Open post ↗
ILLUSTRATIVE EXAMPLE · YOUR REPORT USES REAL POSTS
WHERE WE LOOKREDDITHACKER NEWSINDIE HACKERSXPRODUCT HUNTNICHE FORUMS
The early-founder problem
You built it.
Nobody came.
Your first customers are out there, asking for help in public. Finding them, at the right moment, is a full-time job on its own.
You find noise, not intent
Likes and follower counts don't mean anyone needs your product. You need a real person saying they have the problem you solve.
You don't know what to say
Pitches get ignored and can get you banned. A useful, honest reply starts a conversation instead.
Why it's different
No made-up leads.
Ever.
Many AI lead tools invent believable-looking names and companies. We don't show you a lead unless you can click through to the real post.
A typical AI lead
“Jane Doe, COO at Acme Logistics, is struggling with manual workflows and may need a solution.”
- No link to check
- No date, so it could be years old
- Often a person who doesn't exist
A First Adopter lead
“Is there a lighter tool for this? Everything I've tried is priced for enterprise.”
- Links to the original public post
- Dated, from the last 30 days
- Their exact words, not our summary
What you get
One report.
Your first 10, mapped out.
Paste your website. We work out who it's for, find people asking for it right now, and give you a plan for the next seven days.
01
Your ideal customerWho it's for, in plain words
02
Live buyer signalsLinked, dated, with a fit score
03
Their exact wordsPhrases to use on your site
04
Channels, rankedWhere your buyers actually talk
05
Who they buy insteadAnd the angle you can win on
06
A 7-day planWhat to do each day for your first 10
07
Reply draftsWritten to follow each community's rules
08
First-10 scoreboardReplied → answered → signed up → paid
Start with help, not a pitch.
PUBLIC POST · r/SaaS · 2 DAYS AGO“We're a small agency and need a simple way to keep client projects organized. Most tools feel too complicated. Any recommendations?”
WHY IT FITSSmall team · wants simplicity · actively comparing tools
DRAFT · EDIT IN YOUR OWN VOICE“Had the same problem with a 4-person team. What worked for us was one shared board per client and a weekly 10-minute check-in. I built a small tool for exactly this, happy to share if useful, but the setup above works even without it.”
You review and post everything yourself. We never post, message or automate anything on your behalf.
Building in public
Can First Adopter find
its own first 10 customers?
We're using the product on itself, in public. Every win, miss and number gets posted on X.
12345678910
0 / 10 customers · day 1
Pricing
Free while we test it.
Your first customers matter more than another subscription.
Customer Report
A full report for your product, with every lead checked by hand before it reaches you. Paid plans come after the public test, and everyone on the list gets launch pricing.
Real, linked leads7-day planReply drafts
FreeDURING PUBLIC TEST
Good questions
Before you sign up.
Who is First Adopter for?
Early-stage SaaS founders, indie hackers and small teams who have launched something and need their first users and paying customers.
How is this different from other lead-finding tools?
Every lead in your report links to a real public post, with its date and the person's exact words. If we can't link it, we don't include it. You can check every single one yourself.
Will it post or send messages for me?
No. We find the conversations and draft replies. You decide what to say and post it yourself. That keeps your accounts safe and your replies human.
Where do the leads come from?
Public posts on Reddit, Hacker News, Indie Hackers, X, Product Hunt and niche forums related to your product. We only use what anyone could find in public.
When do I get my report?
During the public test we check every lead by hand before sending, so expect it by email within 48 hours.
Can you guarantee my first 10 customers?
No. Nobody honestly can. We find the right people and help you reach them well. Your product and your conversations still decide the rest.
Your first customer is out there
Stop guessing where to find them.
Tell us what you built. We'll find the people already asking for it.